Category : Best CSR Communications Name of Brand : Dulux Akzonobel Name of Campaign : Human Cities Initiative - Heritage Name of Agency : IMOGEN PR
PROJECT SUMMARY
AkzoNobel has always been trying to bring more colour to the urban city life through the Human Cities Initiative where AkzoNobel focuses on several aspects of the urban life such as heritage, transportation, education and sports, sustainability and colour . In 2016, AkzoNobel starts the AkzoNobel Colour Project in several cities in Indonesia including Jakarta, Bandung and Surabaya. This particular project aims to add more
This particular project aims to add more colour to the urban city live of Jakarta through re-painting the Kota Tua, a complex of museums showcasing the Dutch-Indo heritage and was once served as the pivotal building of old Batavia. The re-painting process itself is divided into several stage, with the first stage oversee the re-painting of Jakarta History Museum, Museum of Fine Arts and Ceramic and Kota Intan Bridge.
The second phase of re-painting would oversee the work done on Museum Bahari and Museum Wayang and extend to other parts of Jakarta where shelters and cross-bridges, flyovers as well as underpass given a fresh coat of paints. As part of the initiative, AkzoNobel will also be collaborating with Transjakarta to add four double decker busses to its current fleet of Jakarta City Tour Bus in an effort to encourage more tourists to learn about Kota Tua and other tourism sites in Jakarta.
TIME FRAME
The time frame of this current project, which oversee the first phase of the project is from February 2016 to May 2016.’
Budget in Euro:
The estimated budget for PR activity is 800 Euro.
Number of Employees:
Number of employees involved in this particular activity is 8 people.
PROJECT DESCRIPTION
Initial situation
The building was built in 1710 as the Stadhuis (city hall) of Batavia. Jakarta History Museum opened in 1974 and displays objects from the prehistory period of the city region, the founding of Jayakarta in 1527, and the Dutch colonization period from the 16th century until Indonesia’s Independence in 1948.
After the declaration of Indonesia in 1945, the building was used as West Java governor office until 1961, when Jakarta was declared an independent autonomy. Afterward the building was used as governor office of DKI Jakarta. In 1970, the Fatahillah Square was declared a Cultural Heritage. This effort was the beginning of the development of the historical area of the city of Jakarta, carried out by the government of DKI Jakarta.
The Jakarta History Museum was inaugurated on March 30, 2974 as the center for collection, conservation and research for all kinds of objects of cultural heritage related to the history of Jakarta.
Objective
This event is part of AkzoNobel’s Human Cities commitments and focuses on the key areas of colour and heritage. Human Cities is AkzoNobel’s way of engaging cities and communities all over the world, to use our coatings expertise to improve lives.
Strategy
- Strengthening the Human Cities Initiatives through co-operation with local government.
- Collaborating with local communities to raise awareness and knowledge of Human Cities Initiatives.
Result
161 coverage across printed and digital media with over than 6,000,000,000 PR Value in IDR.
